At Displayforce we have always seen ourselves as technological pioneers focused on Retail marketing transformation. This time we altered our positioning and would like to dive slightly deeper into it.
Working with innovative retailers drives us to improve our solution; not only react to the arising trends but to start them bearing in mind the fluidity of market conjuncture. The post-Covid world is different in many points from what it used to be, and it is fair for customer expectations and new shopping habits.
Offline retail seems to be at risk unless it changes its philosophy. We decided that now the winning approach to a brick and mortar store is that the Store is Media and Media is the Store
. In this article, we will try to inspire you and share our perception of how to practically implement this idea.